(ARTICLE UPDATED in November, 2020)
Editor’s Note: Originally published in September 2019, this post has been completely updated and refurbished for comprehensiveness, accuracy and relevance.
The name of TripAdvisor as one of the biggest travel sites with a plethora of options to explore and book hotels/resorts is hardly unknown to anyone. One of the leading sites for your travel needs with over 702 million reviews of the world’s leading hotels and 490 million monthly active users, hoteliers across the globe are striving hard to get their properties and accommodations on this platform. Indeed, TripAdvisor for hotels comes with unbelievable perks. So, before we begin with the actual discussion on ‘how to register business on TripAdvisor,’ we would like to point out one of the most common confusions:
What’s the difference in claiming your business and listing your business on TripAdvisor?
You can claim the business if it already exists on the site. You can check here to see if a traveler or someone from your property has already added it on TripAdvisor. This is the first step in the entire guide on how to get started on TripAdvisor. To do so, simply type the name of your business or provide your phone number in the box. If it appears in the results in the drop-down, a traveler or someone else in your business has already initiated a TripAdvisor business listing. Hooray! Now select your property from the drop-down and then click the “Claim Your Business” button to confirm that you are affiliated with the property. As a result, you need to provide details like business phone number, name, business mail id, etc. After this, TripAdvisor takes you through a process of verification.
TripAdvisor For Hotels Tips:
Hey there! Check out these steps which explain how to claim your TripAdvisor listing in an easy way.
But, what if your hotel business is not listed?
Well, if your property is not listed under the drop-down then you will have to register/list your property. Hence to answer your question: yes, you can list a business on TripAdvisor, including the local business listing. Click on the “List it now” link shown at the bottom to get started.
Every day, we get a lot of visitors on our site searching for “how do I list my property on TripAdvisor?” Even questions like, “how much does it cost to list on TripAdvisor?” “How to register my business on TripAdvisor?” are equally rampant.
We already saw that if your property is not listed on TripAdvisor yet, there won’t be any matches in the drop-down search results on the Owners page. In other words, you will have to get your business on TripAdvisor. And how does that work? Let us quickly jump into the next section:
Once you click on the “List it now” link below the search box, it will bring you to a page where you can request a listing for your property. In other words, we are preparing the ground for how to add your business on TripAdvisor. So, stay close:
• Finally, the TripAdvisor team will use this information to confirm that your business meets listing criteria and determine the best category for it on the site. Therefore, provide as much detail as possible.
The following paragraphs provide a quick overview of each section:
Provide your name, connection with the business, and email address. Afterwards, TripAdvisor will send you a message to this email when your listing is published on TripAdvisor
Once you’ve typed your address, place the marker on the correct location on the map. Your business’s mapped location will be shown to the travelers on the site as they plan their trips. In addition to this, provide your company’s website and phone number.
Travelers want to know some of the details about your property. Consequently, you will need to provide some of the details about your business.
This also helps TripAdvisor display your business in the right category with relevant and detailed information about your business. For instance, let’s use ‘accommodations’ here for the sake of our discussion. You can see list of other categories here:
Accommodations: As an accommodation owner, your property will be listed in this specific section. Here are some of the specifics you will need to provide:
To get on TripAdvisor, you would want to let the travelers know if you offer something more. At any rate, TripAdvisor for Business is immensely vital for giving you great exposure. This will help your hotel stand out. Well, here is a chance to do so!
You can also provide additional information on amenities including whether your property offers complimentary breakfast, suites, tennis, golf, beach/pool access, fitness center, internet access, etc. Eventually, all these details will be added to the amenities section of your listing and will help travelers research what they can expect at your accommodation.
Property description helps travelers learn more about your business. In short, it is a quick pitch to get your customers interested in your hotel.
Here are some of things to keep in mind in writing your property description:
• What’s your Unique Selling Point? What sets your property apart from your competitors around you?
• Also say little about your location. What makes it appealing? There is always something unique about your location. Is it close to the freeway? Is it close to nightlife? near great restaurants? business district?
Once the description is taken care of, now it is time to provide great photos of your property. This helps make a strong first impression with potential customers.
[Note: just make sure that the photos are a .jpg or .gif. Again, TripAdvisor does not accept images with borders, logos or files that are larger than 100kb.]
Once you’ve confirmed that all the information you provided is correct, click the ‘Submit’ button to complete this process!
Once you request your listing, TripAdvisor will verify your details and confirm that your property meets the guidelines. This normally takes about 5 business days or less.
Once this is taken care of, you will gain access to the management subscription page after receiving an official email from TripAdvisor regarding your listing.
You can now access the TripAdvisor Management Center to update your business listing. Guess what? Here you can update your business information, monitor and respond to reviews, seek support through TripAdvisor Customer Service or Help Centre.
But first, you need to claim your listing and then sign up for TripAdvisor Management Centre. It also involves verifying your relationship with the listed business. Thus, you need to get a verification code either through a call, text, or your credit card.
To log in to TripAdvisor, you can simply click on the “Sign in” button on the top-right corner of the TripAdvisor Home Page.
Next, you can just provide your email address and password and enjoy access with your TripAdvisor login for business.
You can also boost the performance of your TripAdvisor business listing with additional TripAdvisor advertising tools.
Yes, listing on Tripadvisor is free. In other words, you don’t have to pay any TripAdvisor listing cost. Actually, TripAdvisor can widen your reach and expose your business to a wider audience with its free online marketing tools.
TripAdvisor can benefit your accommodation in ways unimaginable. Here are a few of its advantages:
– Empowers your business to widen its reach by attracting and engaging potential customers.
– With your TripAdvisor business account, you can lure the guests to check out your property by visiting your website and book with you. In some cases, it can also subtly aid in getting direct bookings. This is by far one of the biggest advantages of TripAdvisor for hotels.
– With the TripAdvisor Business Advantage feature which depicts an evolution of your Business listings subscription product, launched in 2010, you can get a lot of privileges and promotional features that help market your property better, improve your online reputation and differentiate your property from that of the competitors.
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Aiding the modern age hoteliers by offering cutting edge technology tinged with simplicity for greater guest engagement is GuestTouch. With our next-generation reputation management, you can influence your customers’ booking decisions, get fresh reviews, collect feedback, improve your online scores, analyze reviews, show off your best reviews on your website with review widgets, and lots more. While we ensure that your property is listed correctly on TripAdvisor and other sites like Google, Expedia, etc, with our simple and go-to solutions, you can stand out and instill confidence In travelers, researching their next stay with hand-crafted, personalized products that can help market your property the right way and to the right audience.