How to Get More TripAdvisor Reviews
Reviews play an instrumental role in the upkeep of a hotel’s reputation. Be it a hotel or any other business, customer feedback is of vital importance in the entire scenario. It is true that 88% of the customers trust online reviews as much as a personal recommendation.
Before diving deep into how to increase reviews on TripAdvisor, it is important to get a grasp of what constitutes the metrics for increasing the popularity ranking on TripAdvisor. As per the information gathered from TripAdvisor management centre, these are:
○ Quality of reviews
○ Quantity of reviews
○ Recency or topicality of reviews.
To help you achieve this goal, we have simplified things in this framework:
That being said, here are a few highly proven steps under each of these categories that will help you get more TripAdvisor Reviews:
- Provide a Great Guest Experience
Text messaging plays an important role at every touchpoint for the seamless guest experience. Especially, a text message post-check-out will not only make the customer happy but at the same time, will remind them about reviewing their experience with you. For the best results, it is better to send this message right away and even a few days after the checkout.
2. Ask For Feedback
Again, there are various ways of asking feedback from the customers:
On the other hand, even if text messaging takes precedence over emails, you can still continue to make your email game stronger by carrying it on side-by-side and sending a quick, short email asking for customer feedback to generate more reviews. Remember that in your emails:
-Thank the customer for choosing your property,
-Let the customer know that you read and value all their feedback,
-Provide a direct link for the visitors where-in they can leave a Google review.
3. Make the Review Process Easier For Guests
An effective and technology-driven end-to-end solution like Instant Review invite or Guest Messaging will be the most effective in helping you with your reputation management which, in turn, will help you increase your Google Reviews. Again, a review generation tool will help streamline the entire review process. It is also one of the most effective means of a reminder to the guests and also presents them with an easy process of review-writing where they just have to click and leave their review. In short, an easy, time-saving and simple technique of review-writing.
• Promote your TripAdvisor page by publicizing it at every touchpoint, whether it be on your menus, flyers, receipts or anywhere else, reminding the customers that reviews are important. You can also hang your TripAdvisor Certificate of Excellence at the place where it easily meets the eye of the onlooker.
• Handle the negative reviews pretty well by deploying a personal yet professional tone in curating your response which acts as a great indicator of your reputation as a hotel or business.
Following the above steps with diligence and dedication will surely work wonders and aid in increasing TripAdvisor reviews for your hotel or business. Obviously, you can also opt for an automated solution or review generation wizard to strengthen the process even further.