This article explains the importance of the hotel reputation management over the OTA platforms explaining the need for the hoteliers to balance their relationship with the OTA giants in the best interests of their overall online profile and to get more bookings.
This article gives a detailed list of the sites which allow management responses.
This article briefly focuses on the tussle between the hotel websites and the OTAs and also suggests the ways in which the hoteliers can drive more direct hotel bookings through the hotel website.
TripAdvisor for hotels is a great way of adding your property or business listing on TripAdvisor and connecting with the whole wide world. This article gives a step-by-step procedure with images on how to register your business on TripAdvisor.